'Fun' need not be a dirty word

I love all these music video's that I keep seeing characterised by innocence and theatricality rather than staged ambiguity and avant-garde symbolism. Take this lovely video by Feist for her song 1,2,3,4 (currently helping to flog millions of new iPod Nano's). It's not about anything in particular instead it seems to me just a fantastic and silly celebration of music and colour (I wonder if Juan Cabral of Bravia ad fame likes it?). There is another song by Herman Dune that has a similar feel to it as well.

It led me to speculate how the often low production values of user generated content may have changed viewers' expectations of the entertainment they receive. Are we now more willing than before to see paired back simple and even imperfect content so long as the idea appeals to us? I wonder whether the frequently low budgets associated with a lot of user generated content has helped create and popularise a new low-fi grubby aesthetic, one that brands are all to ready to embrace?

When we see videos like Feist's above featuring a warehouse, one camera and little else we automatically warm to it because it feels unpretentious even independent. Therefore (and here is the point) seemingly divorced from the cynicism and commercialism we know underpins the music industry. Perhaps we will see more brands in general attempt credibility via content whose 'finish' is evidently and overtly reductionist? Hopefully this means we'll get fewer polished turds and instead more unpolished flowers (I've just spent 5 minutes thinking what the opposite of a turd could be...to no avail!)