Brave new World

I have some big news. After four fantastic years at Agency Republic I have decided it's my time to move on. From the 1st of April (yes really) I'll be starting in my new position as a Planner at Wieden & Kennedy London. I'm very excited and can't wait to get stuck in.

For me it's an exciting step for lots of reasons. I'll gain experience planning campaigns that run across all media channels, I'll be exposed to strategic brand planning at the highest level, and I'll be working with a whole new bunch of passionate and talented people with myriad different skillsets from whom I hope to learn a great deal. But most of all I'm delighted to be joining an agency with both a reputation for creative excellence AND a fervently strong cultural sense of itself.

My principal client will be Nokia. Which as a brand at the forefront of digital innovation to me represents a massive opportunity for groundbreaking non-traditional advertising activity. After all their simple yet powerful belief in 'Connecting People' seems in my mind at least to be fundamentally rooted in a digital way of thinking.

It'll be a grand adventure.