Friday, 18 July 2008

Regular Everyday Normal Guy

I enjoyed the banality of this guy's lyrics. It is easy to forget the innate humor of the everyday.

Sometimes I wonder whether we planners devote too much time gazing into the middle distance for the new, unexpected, momentous human insight when in point of fact the really surprising insight or understanding often lies beneath our own noses.



I think this thought worked pretty well for Pot Noodle. Okay, so it's a more overt parody of hip-hop culture and doesn't quite have the same level of charm or pathos for that matter as the guy singing above but it's still a nice execution that I suspect ticked the boxes for the target audience.


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