...and another one!

Spent two hours watching terrestrial tv tonight. Perhaps two more hours than I have done in a fortnight. In one commercial break alone i spotted two friends. Jess (see previous post) as well as Fiona Button who appears in this little spot promoting the social consequences of purchasing pirate DVDs. She is the watch splashing girlfriend.

I think using guilt and shame as a tool to encourage consumers NOT to support film piracy makes a refreshing change. It acknowledges that we all do it and that the criminal stigma is in fact meaningless if not a fallacy altogether. The idea that your friends might think your a bit tight seems slightly more resonant or at the very least more probable. At the end of the day anything is better than that dreadful anti-download ad where the VO says "you wouldn't steal a car, would you?"....oh please!