Are tampons the male razor?

I've heard several people at work mention a new ad running at present for Tampax. It's promoting a new product launch: A tampon with a skirt. The ad is pretty much standard fair and precisely what you'd expect...a young woman turns heads, wow it must be because she's so confident, but oh no! horror of horrors she has her skirt tucked into her pants...cue shot of woman laughing at herself (woman can now do this in post 90s advertising because they don't take themselves so seriously...and perhaps because their careers don't depend upon it as much anymore), then of course our heroine observes that the spotty youth laughing at her does in point of fact have his flies undone, haha touche spotty! girl emerges triumphant, the END...and not a dalmation or roller skate in sight.

Frankly i'm not particularly interested in the subject of the ad but the product itself. It's a tampon with a skirt....or more precisely a 'fluid wicking overwrap with skirt portion' as a cursory search on Google has just revealed (come on guys get your online SEO in place before launch!). Anyway the point is: Is this a genuine product benefit? Are women still fearful of accidental leakage, are they still as the ad implies scared to wear a skirt when they're on? I simply don't know having not sat in on any of the focus groups or seen any of the research. It just occurred to me that perhaps this was simply a dirty attempt to create new news where there was none. That in fact it's a completely superfluous innovation. In which case as the title to this post queries are tampons going the way of the male razor? Surely the ten blader, battery operated, moisturising stripped super duper mach 50 is due out any day now? I hope not. Let's bring cut throats back again