Knockman

I bought this ridiculous Japanese toy the other day because it reminded me of what life in advertising can sometimes be like. Sometimes you are banging your head looking for ideas and inspiration and at other times just because things don't always go to plan.

He is called Maywa-Denki and is part of the knockman family. There are loads of these little mechanical toys all of whom have some musical dimension to their working. I love it. Everyone who I have shown him in action to can't help but smile, often their response is "is that all that he does?" and it takes them a little while to try and work it out. It's both completely useless and highly emotive, and is clearly the brainchild of a very fertile, playful and creative mind. I only wish it had been my mind.