Two reasons I love the internet

Reason 1: It's hard to believe your own advertising hype
I find it a very grounding thought to know that however clever or inventive we digital marketers become with out client's brand there is always someone else out there producing better, funnier and more surprising work than you....and what is more they're doing it for free. To me this is exciting, brilliant and scary all at the same time and ultimately it's what keeps me on my toes.

In this great example a punter has reappropriated a long forgotten piece of random pop culture, they've reinvented it, remixed it and redistributed it thereby changing it's meaning. In doing so they've created something fresh, compelling and fantastically weird.


Reason 2: Breast is best
It doesn't matter how sophisticated your strategy may be you are always going to be beaten by a naked man with pendulous mammaries and false teeth. Overwhelmingly it's 'silliness' that garners high volumes of web traffic and not contrived scenarios exemplifying the brand values. Keep it fun, it's not art it's communication...so lets not take it so seriously. Good work Mr Pregnant