Storytelling and emotion

I just pinched this clip from someone else's blog. I really enjoyed hearing and watching what Droga had to say on the matter of how to win a Yellow Pencil. He doesn't say anything we haven't heard before but I think his frank manner and complete lack of artifice makes for compelling listening- I love the overheard aside! I couldn't agree more with his point about the distinction between the ephemeral fluff and the power of emotions irrespective of whether they flow from the darker end of the spectrum or not.